Light-blue snakeweed, beach vitex, and Joee.
It is found in the Verbenaceae, or verbena, family.
A perennial wildflower that grows about a foot tall and spreads out prostrate.
The leaves are alternate with obtusely toothed margins.
The blue flowers appear all year.
It occurs naturally in dunes, shell middens and disturbed sites.
It is native to Florida with its northern limit being around the Tampa Bay area although there is a vouchered specimen in Wakulla County.
It grows in full sun with average moisture. It does best where it has room to spread out.
The non-native variety is the one most often seen for sale at nurseries and big box stores. It tends to grow to around five feet in height.
The flower nectar attracts butterflies, bees, and beetles. It is a favorite of butterflies.
It can be grown from seed and transplants.